👋 Ola! I’m Carol, after several years wearing many hats as a visual designer, creative project manager and event creative manager & producer back home in Brazil, I arrived in Germany in 2012 with a dream: seeing the Bauhaus building! Not only did I move right next to it with a talented community from all over the world, but, we expanded our experience on a Masters Degree in Integrated Design.
Since 2018, I've called Berlin home and, continued to help brands and institutions achieve a multitude of creative and business goals.
Fluent in hands-on creative work and tools, English, Portuguese, Spanish, and working fluency in German are my ways of communicating at work and in life.
🤝 It's a pleasure to meet new folks and new creative challenges, there is no bridge we can't cross together. ❤️️
📌️ Some things I’ve been busy with for many years:
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Since 2018, I've called Berlin home and, continued to help brands and institutions achieve a multitude of creative and business goals.
Fluent in hands-on creative work and tools, English, Portuguese, Spanish, and working fluency in German are my ways of communicating at work and in life.
🤝 It's a pleasure to meet new folks and new creative challenges, there is no bridge we can't cross together. ❤️️
📌️ Some things I’ve been busy with for many years:
- Multi-channel above / below-the-fold creatives in the dynamic space between brand, content & performance.
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Marketing journeys: banners, e-mails, landing pages, localization / optimization.
- Editorial design for digital and print - books, magazines & periodicals: for corporate / commercial audiences.
- Print & spatial design: event & exhibitions, packaging & POS.
- Branding: brand assets, CIs, creative guidelines & processes across multiple project scopes, overseeing or collaborating in-house & external.
- Creative project management & Art Direction: briefings, concepts, quality control, process optmimization & asset management.
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You might have seen my work at:
UX / UI & Landing page optimization
#2 Best Corporate Content Blogs in Germany in 2022 @ Horizon
#2 Best Corporate Content Blogs in Germany in 2022 @ Horizon
GOAL: Find your next favorite story and discover authors and genres.
Scaling and expansion of new branded CI and digital components for a content focused experience to raise KPIs towards title discovery, trial conversion, retention, and credit usage among underactive and new users.
Update key user journeys (home, article, and author hub pages) via high-fidelity prototypes and handover docs, while iterating for development.
SOLUTION: Flexibility is key.
Built a more adaptable touchpoint for the DE
market, leveraging data insights, customer research, and content expertise. Focused on SEO, CRM, and content marketing goals
on curated articles, interviews, and title suggestions.
Scaling and expansion of new branded CI and digital components for a content focused experience to raise KPIs towards title discovery, trial conversion, retention, and credit usage among underactive and new users.
Update key user journeys (home, article, and author hub pages) via high-fidelity prototypes and handover docs, while iterating for development.
SOLUTION: Flexibility is key.
Built a more adaptable touchpoint for the DE
market, leveraging data insights, customer research, and content expertise. Focused on SEO, CRM, and content marketing goals
on curated articles, interviews, and title suggestions.
DREAM: Germany’s go-to source for audio content.
Scaled flexible brand elements, UI modules, and design system components. Enhanced navigation and introduced campaign assets to elevate brand awareness and engage new and existing Audible users.
PROJECT LIFETIME: A quick fix for a bigger challenge.
Delivered immediate cross-channel solutions while addressing long-term experience goals. This temporary platform supported user journeys and tested content and SEO strategies.
Scaled flexible brand elements, UI modules, and design system components. Enhanced navigation and introduced campaign assets to elevate brand awareness and engage new and existing Audible users.
PROJECT LIFETIME: A quick fix for a bigger challenge.
Delivered immediate cross-channel solutions while addressing long-term experience goals. This temporary platform supported user journeys and tested content and SEO strategies.