I created static and animated assets while providing art direction for brand, product and content campaigns for a variety of brands, institutions and corporate innitiatives.
My responsibilities included developing creative guidelines, templates, and workflows for both in-house and agency teams, implementing design tools and resources, and coaching social media teams on briefing and branding practices. I maintained quality control through corporate identity ownership and expansion initiatives.
As a designer for DTC and E-Com businesses - from beauty to entertainment - I took ownership of localizing and optimizing all creative assets across the full marketing cycle while providing art direction through creative auditing across touchpoints and quality control for agencies, freelancers, and in-house stakeholders.
My project management responsibilities included developing growth-focused scalable digital assets and guidelines, along with asset library management for both in-house and agency stakeholders.
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