https://carolwlima.com carolwlima Mon, 04 Aug 2025 10:52:52 +0000 https://carolwlima.com en https://carolwlima.com/HOME-copy Mon, 04 Aug 2025 10:52:52 +0000 carolwlima https://carolwlima.com/HOME-copy <img width="669" height="732" width_o="669" height_o="732" data-src="https://freight.cargo.site/t/original/i/911f6a4061b5b46dfb23983d56e50b7be6e9896744ede9a5477c4564b6684745/Group-157.png" data-mid="236889838" border="0" src="https://freight.cargo.site/w/669/i/911f6a4061b5b46dfb23983d56e50b7be6e9896744ede9a5477c4564b6684745/Group-157.png" /> <img width="2224" height="760" width_o="2224" height_o="760" data-src="https://freight.cargo.site/t/original/i/2cae10d0bff4a5d9a9d3639e4e09af6be36d3cad746b7bb1bbddebbfa5bc782b/Group-153.png" data-mid="236634509" border="0" src="https://freight.cargo.site/w/1000/i/2cae10d0bff4a5d9a9d3639e4e09af6be36d3cad746b7bb1bbddebbfa5bc782b/Group-153.png" /> 👋 Oi tudo bem? I’m Carol, an art director and visual designer with 10+ years of experience in graphic design, creative project management, digital marketing, multimedia production and event branding. I have help brands and institutions achieve a multitude of creative goals with a strong focus on building effective creative cross-collaboration in the dynamic space between brand, performance and content.&nbsp; I believe in fostering supportive teams, solid processes, and resilient cooperation through iteration and flexibility, allowing for shared ownership and a learning-focused culture. Always excited to meet new people and creative challenges. There's no bridge we can't cross together :) &nbsp;❤️️ <img width="800" height="200" width_o="800" height_o="200" data-src="https://freight.cargo.site/t/original/i/86ba007588f210c688435a4e30050c7f5bcca7e119c80aced756f6c1dddfb08f/CTA_BLINK.gif" data-mid="236634508" border="0" data-scale="82" src="https://freight.cargo.site/w/800/i/86ba007588f210c688435a4e30050c7f5bcca7e119c80aced756f6c1dddfb08f/CTA_BLINK.gif" /> https://carolwlima.com/Bio-Ribbon-bottom Tue, 25 Mar 2025 20:25:27 +0000 carolwlima https://carolwlima.com/Bio-Ribbon-bottom https://carolwlima.com/Boxes Thu, 20 Feb 2025 15:59:07 +0000 carolwlima https://carolwlima.com/Boxes <img width="800" height="700" width_o="800" height_o="700" data-src="https://freight.cargo.site/t/original/i/dcca416d29cba6bd2f61717f72c073571276fdc9a9590cedf90e48f2425c7182/Frame-3.png" data-mid="235267090" border="0" src="https://freight.cargo.site/w/800/i/dcca416d29cba6bd2f61717f72c073571276fdc9a9590cedf90e48f2425c7182/Frame-3.png" /> <img width="800" height="700" width_o="800" height_o="700" data-src="https://freight.cargo.site/t/original/i/9263e94f30adfa971a4155fe3ad8a2646800c7944fcfe720d9e1a41568cdf7de/Frame-4.png" data-mid="235267096" border="0" src="https://freight.cargo.site/w/800/i/9263e94f30adfa971a4155fe3ad8a2646800c7944fcfe720d9e1a41568cdf7de/Frame-4.png" /> <img width="243" height="228" width_o="243" height_o="228" data-src="https://freight.cargo.site/t/original/i/6a91a2287dd490ab18418249b1520c1d64ca1c0f5c7c5636e94a1eeaa1fb9820/badge-1.png" data-mid="235267091" border="0" src="https://freight.cargo.site/w/243/i/6a91a2287dd490ab18418249b1520c1d64ca1c0f5c7c5636e94a1eeaa1fb9820/badge-1.png" /> https://carolwlima.com/Logos-banner Fri, 08 Mar 2024 13:08:35 +0000 carolwlima https://carolwlima.com/Logos-banner You might have seen my work at: <img width="32768" height="795" width_o="32768" height_o="795" data-src="https://freight.cargo.site/t/original/i/f528a411ed698f76b88b544b4e3eb9c74d6e57ca2f5f7eae0ec8cdfb3eccc7fc/Group-28.png" data-mid="219624082" border="0" src="https://freight.cargo.site/w/1000/i/f528a411ed698f76b88b544b4e3eb9c74d6e57ca2f5f7eae0ec8cdfb3eccc7fc/Group-28.png" /> https://carolwlima.com/Visual-Design-II-Digital-Marketing-II-UX-UI-Ribbon Wed, 06 Mar 2024 13:06:50 +0000 carolwlima https://carolwlima.com/Visual-Design-II-Digital-Marketing-II-UX-UI-Ribbon https://carolwlima.com/Audible-Content Mon, 07 Jul 2025 12:58:54 +0000 carolwlima https://carolwlima.com/Audible-Content <img width="891" height="942" width_o="891" height_o="942" data-src="https://freight.cargo.site/t/original/i/b85b8794e6adeab375ba9eae2d52c9a7255f92c7f384c7aab32f33b62a605b5e/Frame-48.png" data-mid="235490467" border="0" data-scale="94" src="https://freight.cargo.site/w/891/i/b85b8794e6adeab375ba9eae2d52c9a7255f92c7f384c7aab32f33b62a605b5e/Frame-48.png" /> Audible, Amazon's leading audio entertainment platform, serves millions globally as both distributor and content creator. In my Berlin-based Brand and Communication role, I developed creative strategies and operational processes across marketing touchpoints through cross-team collaboration. I led campaign creative management, developed key visuals, briefs, and oversaw external teams while providing creative direction and project management for content artwork, campaign deliverables and trailer films. My responsibilities included managing brand implementation and localization across marketing channels, leading and mentoring interns and freelancers, and creating motion graphics, animations, and UI/UX elements for visual storytelling. I streamlined production processes while maintaining creative standards and designed responsive email campaigns optimized for conversion, collaborating on A/B testing and maintaining brand consistency across customer touchpoints. https://carolwlima.com/Audible-Banners Tue, 03 Dec 2024 00:39:47 +0000 carolwlima https://carolwlima.com/Audible-Banners https://carolwlima.com/Audible-Blog Tue, 17 Dec 2024 17:35:44 +0000 carolwlima https://carolwlima.com/Audible-Blog UI &amp; Landing page locazation / optimization#2 Best Corporate Content Blogs in Germany in 2022 @ Horizont. GOAL: Find your next favorite story and discover authors and genres. Scaling and expansion of CI redesign for content focused SEO and editorial touchpoint, raising KPIs towards title discovery, trial conversion, retention, and credit usage among underactive and new users. DREAM: Germany’s go-to source for audio content. Scaled flexible brand elements, UI modules, and design system components to a customizable editorial landing page. Introduced campaign assets to elevate brand awareness, engaging new and existing users with above the fold title releases.PROJECT LIFETIME: A quick fix for a bigger challenge. Delivered immediate cross-channel solutions while addressing long-term experience goals, leveraging results to drive further focus on content initiatives. <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4759bb20d5d7d00e2b5e8f6b7fcabb4ed9d2ef89a30dc2355dade16a872646c3/Unbenannt-2-2.gif" data-mid="234782011" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/4759bb20d5d7d00e2b5e8f6b7fcabb4ed9d2ef89a30dc2355dade16a872646c3/Unbenannt-2-2.gif" /> https://carolwlima.com/PHOTOS-VIDEOS-Ribbon Thu, 19 Dec 2024 06:40:58 +0000 carolwlima https://carolwlima.com/PHOTOS-VIDEOS-Ribbon https://carolwlima.com/Falling-Walls-Foundation Mon, 07 Jul 2025 15:47:21 +0000 carolwlima https://carolwlima.com/Falling-Walls-Foundation <img width="400" height="423" width_o="400" height_o="423" data-src="https://freight.cargo.site/t/original/i/1e198d400b8689ca8a2952c388bfbe4de7c7f3416fda29999ee8a40935dd0301/image-108.png" data-mid="236889824" border="0" src="https://freight.cargo.site/w/400/i/1e198d400b8689ca8a2952c388bfbe4de7c7f3416fda29999ee8a40935dd0301/image-108.png" /> The Falling Walls Foundation is a Berlin-based NGO, that fosters innovation and leadership development, creating global networking spaces to promote communication between science and society. The annual Science Summit, brings 2,000 global participants for 3 days of presentations and debates in Berlin. In my role as designer and project manager, I created cohesive visual experiences across digital campaigns, print materials, event branding, and audiovisual documentation. I designed and oversaw multichannel marketing and communication assets for the 3 day event, across all platforms and three event stages. Leading brand scaling to ensure consistency across print, photo, and video content. I oversaw event branding and print production from budget planning and concept through execution, coordinating with internal teams and external vendors. I managed video and photographic documentation production in close partnership with external agencies, from creative briefings to delivery.